Category Archives: Welcome

Reality check…

First of all, thank you for coming to visit ideationz. The blog will be two months old the end of this week, and we are off to a pretty positive start. I say that, and to be honest, I have no idea what a “good” or a “poor” start would be. This is my first shot at blogging (can you tell?)…

In any case, I want to revisit with you the objective of the site, which was (and is) to bring a new outlet to creativity, innovation and positive change. My interests, as you may well have noted, range from what’s new in branding to constructive business development ideas and practices, to interesting (at least to me) sidebars about the mind, neuroscience, decision-making, and issues of global import.

So, having said that, I would love for you to give me some feedback. How am I doing? More importantly, how can we make this a more meaningful resource to provoke thought? I really do want to know. If you would shoot straight with me, I promise you I will take what you say to heart.

If you like the site, please subscribe. Tell your friends. Forward the emails of posts that are sent your way to others who share your interests. Please leave a comment so I will know you were here.

And, again, thank you for coming by. I really, really hope you will come back soon.


Rick S. Pulito

Welcome to the soft-launch of Ideationz…

Ideationz is all about change…not just how to spot it, but thoughts about how to harness it…how to tie it down and make it work for you. Three things are constants: Death, Taxes and Change. Most people are scared witless about all three of them. Only one frightens me (hint: it won’t be death and it sure isn’t change)…

We need to find new ways around the world of commerce, of business, of relationships… Let’s face it, if you have been drawing a breath for more than 25 years, you have already lived through a huge calvalcade of things being done differently. Can you imagine things moving faster, swinging harder, and creatively destroying more of what you value and hold dear? Well get your boots on, and strap yourself in, because like the old vaudevillians would shout, “You ain’t seen nothin’ yet!”…

More than anything, what I love about life is seeing what comes next. Sometimes you can watch it come at  you across the horizon of time. Other days you get blindsided and have no clue what just clobbered you. Life is not for the faint of heart anymore, my friend. You are my friend, right? Good. Because we are going to need all the pals we can get if we are going to make it through the next great upheaval.

What are you going to do differently next month? When 2010 rolls hot off the presses, you had better be moving in a new direction, or you will be steamrolled by your own past. You see, you can’t chase opportunity. You have to get out in front of it, and make it find you. Run as fast as you can imagine, and you just might keep up with where it is headed, but only if your imagination is good.

From now and again I may have to stop and make a comment about something that is going on in the world that just plain warrants someone to speak out loud what others might only want to think. But for the most part, I give you my word that if I put it here, it is going to have to be something I would want to find if I were in your shoes.

So thank you for coming. Please feel free to comment, to leave me all the brickbats and accolades you want. I can handle them. If you hurt my feelings I might pout but you’ll never know. Because something else will come along right behind you to grab my wayward attention span and, whoosh, off we’ll go with a new head of steam.

I hope to make this all worthwhile. More than that, I hope I can become technologically savvy enough to make this look like a decent place to spend some time. Right now, I must admit that it looks a bit drab.  Oh, what the Hell, it is downright ugly. But we’ll have time to work on that.

Please let me know you were here. And if you spot something you like, tell your friends. They are always welcome as well.

Have a wonderful holiday, and I’ll see you again on the other side of New Years Eve.