“If you don’t buy this magazine, we’ll kill this dog.”

If you were breathing in the 1970s you recall the classic (January, 1973) magazine cover of National Lampoon, with the worried face of a dog looking down the barrel of a snub-nosed .38. Outrageous had found a new friend.

Henry Beard, the co-founder of National Lampoon magazine, when speaking of the early origins of the ground-breaking magazine, once said,  “There was this big door that said, ‘Thou shalt not.’ We touched it, and it fell off its hinges.” This is the power of a great idea, well executed.

At it’s peak, National Lampoon hit a circulation of just over 1-million. Not large by most measures. But the impact of its sarcasm and dark humor was undeniable. Born of the times, made to become timeless… Again, the power of a great idea, well executed. Gotta love it.

PS…I still have my copy of the magazine, sitting on the credenza in my office, as a source of inspiration. What inspires you?

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