If you were breathing in the 1970s you recall the classic (January, 1973) magazine cover of National Lampoon, with the worried face of a dog looking down the barrel of a snub-nosed .38. Outrageous had found a new friend.
Henry Beard, the co-founder of National Lampoon magazine, when speaking of the early origins of the ground-breaking magazine, once said, “There was this big door that said, ‘Thou shalt not.’ We touched it, and it fell off its hinges.” This is the power of a great idea, well executed.
At it’s peak, National Lampoon hit a circulation of just over 1-million. Not large by most measures. But the impact of its sarcasm and dark humor was undeniable. Born of the times, made to become timeless… Again, the power of a great idea, well executed. Gotta love it.
PS…I still have my copy of the magazine, sitting on the credenza in my office, as a source of inspiration. What inspires you?